We takebrandsoutside.
What we do

An experiential & guerrilla agency based in London. We design and deploy real-world brand moments for drinks, CPG and culture brands, from two-person street drops to 40-city tours.

Recent clients

Drinks · CPG · Culture

Based in London · since 2014

hello@offline.marketing →

01 / Selected work

In the wild,
on the street.

A selection of recent activations we designed, produced, and ran on the ground.
● LIVE
ICE COLD TAKEOVER // LONDON

Ice Cold Takeover

Confidential · Shoreditch · 2026
NEW
AGAVE ROOMS // SOHO

Agave Rooms

Confidential · Soho pop-up
PEACH AFTER DARK // GLASTONBURY

Peach
After Dark

Confidential · Glastonbury
LAST TRAIN HOME // NIGHT TUBE

Last Train
Home

Confidential · Night Tube takeover
CORNER SHOP DROP // HACKNEY

Corner Shop
Drop

Confidential · Hackney
BLOCK PARTY // PECKHAM

Block Party

Confidential · Peckham
FIELD DAY // VICTORIA PARK

Field Day

Multiple · Victoria Park
03 / What we do

Real rooms.
Real streets.
Real reach.

Six disciplines, one crew. We plan, produce and run everything in-house. No agencies-of-agencies.
01
Guerrilla
Drops
Unannounced street moments designed to travel. Permits, props, and plausible deniability.
StreetStuntsViral
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02
Event
Activations
Festivals, launches, conferences. Turn-key builds and operations from brief to breakdown.
FestivalsLaunchesBuilds
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03
Brand
Takeovers
Neighbourhoods, venues, transit systems. At-scale environmental storytelling.
OOHEnvironmentsIRL
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04
Sampling
at Scale
Hand-to-hand distribution with the receipts. Logistics, teams and tight reporting.
LogisticsTeamsReporting
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05
Pop-ups
+ Retail
Short-run shops and residencies. From concept to keys-in-hand in six weeks.
RetailBuildOps
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06
Content
Capture
Documentary crews embedded on-site. Paid-ready cutdowns, same-day.
FilmEditSame-day
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04 / Clients

Known
company.

Drinks, CPG, culture. Retainers and one-offs alike.
CLIENT 01retainer · 2019–
CLIENT 022023–
CLIENT 032022–
CLIENT 042024
CLIENT 052024–
CLIENT 062025
CLIENT 072021
CLIENT 082023
CLIENT 092024
CLIENT 102020–
CLIENT 112025
+ 38 MOREon request
05 / By the numbers

Receipts.

Twelve months, rolling. Verified impressions via third-party social monitoring.
1.2B
Organic impressions / 12mo
Across PR, social, and earned press. Tracked via Meltwater + Tagger.
240
Activations delivered
Street drops, festivals, takeovers, pop-ups, residencies.
22
UK cities on the ground
London HQ, with regular field ops in Manchester, Bristol, Brighton, Glasgow and beyond.
98%
Client retention
Most of our work comes from the last round of our work.
06 / Approach

How we
run it.

Lean crew, fast loops. One team from brief to breakdown, strategy to sanitation.
Step 01

Read the
room.

Two weeks on the ground before we open a deck. We figure out what's actually happening where, and who's there.

◐
Step 02

Pitch
small ideas.

We don't sell big concepts. We sell specific moments, with a location, a time, and a story built in.

◑
Step 03

Ship it
ourselves.

No agency-of-agencies. Our producers, fabricators, and field crews run it end-to-end.

◒
Step 04

Receipts,
same day.

Cutdowns and social-ready assets while the site is still warm. Full report inside 72 hours.

◓
07 / Crew

The
ground team.

28 full-time in London. Field crews scale to 300+ nationwide on demand.
PORTRAIT
Name
Founder / ECD
PORTRAIT
Name
Head of Production
PORTRAIT
Name
Creative Director
PORTRAIT
Name
Head of Strategy
PORTRAIT
Name
Fabrication Lead
08 / Press & awards

They
noticed.

Selected pickups and awards, 2022–2026.
ADWEEK
"Offline rewired what a brand activation could look like in a city that thought it'd seen everything."
2025
Fast Company
Most Innovative Companies, Marketing & Advertising. Honourable Mention.
2025
CAMPAIGN UK
"The guerrilla shop specialists drinks brands keep on speed dial."
2024
Cannes Lions
Bronze Lion. Brand Experience & Activation, Ice Cold Pour.
2025
Monocle
Design Awards, Experiential. Desert Run.
2025
The Drum
Agency of the Year (Experiential, Independent), Shortlist.
2024
09 / Start something

Got a brief?
Or just a hunch.

New business
hello@offline.marketing
Press & speaking
press@offline.marketing
Careers / crew
crew@offline.marketing